A bold new logo for Marigold

News Date: 
08 February 2018

A bold new logo embodies Marigold's past, present and future:   We are excited to share our new logo as Marigold begins strategic efforts to reach out more broadly to the community. The flower is a direct representation of the name Marigold. The circle and the dot represent a satellite orbiting the earth, the broadcasting of ideas and the growth of a network. A new tagline, EMPOWER YOUR FUTURE, has also been adopted.

The form stems from the initial brainstorm session with Corey Brennan of Elevate Design (in Calgary). Corey took a very meaningful approach to the redesign and worked with Marigold staff and members of the Executive and Advocacy Committee to generate ideas and discussion about Marigold. 

Comments from Executive Committee members include:   “I never thought I would vote for another flower but I love this modern look. I also really like how one logo can be used to create so many different looks. This will give us so much flexibility.” And, “I liked it when I saw it during the meeting last week, but now I LOVE it…  It also transitions nicely to all items.  A solid YES from me!”

Marigold CEO Michelle Tombs noted that 2018 will be a year of exciting initiatives, especially as Marigold plans and prepares for a new headquarters building. Also in the works (currently in the research phase) is a new website platform for Marigold HQ and member libraries.

Member libraries have become dynamic flexible gathering places that foster community connections, offer programs and services that respond to community needs, encourage life-long learning, recreation, literacy and innovation.  Regional library systems have changed to provide more direct services to the community. Libraries and regional systems are more relevant than ever!

Marigold was established by agreement on January 1, 1981 and officially opened on April 17, 1982 in Strathmore, in a building that had housed an armoury after the Second World War. Marigold Library System continues to be a champion of public library service throughout south-central Alberta and beyond. The vision of Marigold’s founders has been sustained by participating municipalities and strengthened by Marigold and member library staff, board members and partners. www.marigold.ab.ca/Mission-History

Marigold serves 44 municipalities, Stoney Nakoda and Siksika Nations, the Townsite of Redwood Meadows, 37 member library boards, 36 libraries, 12 book deposits, 2 inter-library loan pickup lockers and over 320,000 people. Marigold member municipalities span the width of Alberta, from the B.C. border to the Saskatchewan border.

Carlee Pilikowski
Communication & Marketing Specialist